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13 January 2021 Despite the pandemic and the many difficulties for automotive manufacturers, 2020 has been a year full of surprises. Numerous limited series or few-offs, as well as one-offs and highly anticipated new production models, have seen the light. But the...

08 January 2021 “The new era has officially begun” reads Aston Martin's announcement of its Formula 1 Team Title Sponsor Cognizant, a provider of digital products and services. The new partner will not just have a sponsorship role, but actively contribute to the F1...

23 October 2020 International Organisation of Motor Vehicle Manufacturers President Mr. Fu Bingfeng, elected at the end of 2019 to substitute Mr. Christian Peugeot, has commented on the current condition of the global automotive industry. The press release can be...

14 October 2020 The Heist is Porsche’s video released at the beginning of 2020 and it is also the most-viewed automotive commercial on YouTube with almost 22 million views reached in a matter of months. The video promotes the new all-electric Taycan in a clever way...

06 October 2020 A couple of weeks back, the news spread about Volkswagen’s intention to sell its top luxury low-volume automaker, Bugatti. What is more surprising is that Croatian EV automaker and tech supplier Rimac has been quoted among the interested parties in the...

22 September 2020 Porsche is boldly embracing the future of automotive with electrification in its Strategy 2025 plan. Like more and more manufacturers are doing, it has already declared that future models of its lineup will be full-electric. When it comes to sports...

10 September 2020 Around a year ago, 2016 Formula 1 World Champion Nico Rosberg now turned into Entrepreneur/YouTuber published a video in which he talked about his intention to buy a hypercar. He then asked his audience for opinions on the options he selected (even...

07 August 2020 Italian iconic coachbuilder and design firm Pininfarina and start-up Britishvolt announced a collaboration to build the first UK EV Battery Giga-Factory. The project is set to bring the UK at the forefront of the automotive industry evolution to...

21 July 2020 Here is a new article of my ‘Marketing Racing’ series, where I look closely and discuss the most interesting and innovative new and old marketing campaigns launched by luxury car manufacturers. Last month I looked at Lamborghini’s Huracán EVO RWD...

11 June 2020 One consequence of the quarantine period for the motorsport industry, and indirectly for automotive companies, it has been to bring E-sports to the spotlight, accelerating their growth even more. I already touched in a previous article on the growing...

21 May 2020 It was around a month and a half before the 2020 Geneva International Motor Show that Lamborghini announced it would have skipped the event. Then, even with the pandemic affecting the entire industry, media and enthusiasts got a degree of satisfaction....

14 May 2020 A few weeks back it was reported online how Ferrari had surpassed both General Motors and Ford in market capitalisation. With its shares jumping up by 7% after the positive report of Q1 2020 which I discussed in last week’s article, its market cap...

16 April 2020 The automotive industry has been one of the most affected by the Covid-19 outbreak so far, starting from China back in January. Sales have already suffered a sharp decrease in the mass market, and everyone is trying to assess what the situation is...

17 March 2020 In the luxury performance car market McLaren, despite being young, has already distinguished itself for producing some of the cars with the most alien and imposing presence, which often translates to performance as well. This is thanks to the...

10 March 2020 The current EV battery industry, with a few big companies, is very much an oligopoly. And the major ones all come from Asia, Korea, Japan and of course, China. Chinese CATL (Contemporary Amperex Technology Limited, or in Chinese 宁德时代 – Níngdé shídài)...